Tequila requires a manual.
To help the average joe learn the ins and outs of tequila, Jose Cuervo put out the digital book "Living Notoriously Well by Jose Cuervo." Each week consumers could go to LivingNotoriouslyWell.com and find out why tequila should be enjoyed, but treated with respect.
To help the average joe learn the ins and outs of tequila, Jose Cuervo put out the digital book "Living Notoriously Well by Jose Cuervo." Each week consumers could go to LivingNotoriouslyWell.com and find out why tequila should be enjoyed, but treated with respect.
Below are a series of spots, followed by the book itself.